Is Cheaper Better?

With the cost of living continuously on the rise, the desire to get the best bang for your buck is stronger than ever. Some deals are simple like a BOGO coupon for your favorite product at the grocery store. Other deals promise to save you much more.

Budgeting for Air Duct Cleaning

With intentions of great savings and a checkmark next to your to-do list, it’s easy to jump at these bargains. Before diving in, it’s important to take a pause and ask yourself, “Is the deal going to save me money or will it cost me more in the long run?”

Even the best bargain hunters will tell you there are some instances where you can skimp, but other times it’s worth the investment. When it comes to taking care of your home cheaper isn’t always better, especially concerning your air duct system, the lungs of your home.

It’s common to find ads from air duct cleaning companies promoting “$99 whole house specials” while flipping through your latest coupon book. Beware of these low-ball prices as this is a popular tactic used by fraudulent air duct cleaning companies to get their foot in the door. Those prices hardly cover the cost of the service, let alone the equipment used, leaving you to unexpectedly pay more while the service is in progress.

These bait-and-switch companies are also known to only clean what can be seen by the naked eye, leaving behind the main build-up of dirt and contaminants found deep within the system. Often, companies like this try to sell you on unnecessary up-charges, exceeding the price listed in the ad.

Avoid having to repeat the process and ensure the job is done right the first time by hiring a NADCA-certified Air Systems Cleaning Specialist. With advanced training and certification in HVAC system cleaning, you can be confident in knowing that you received top quality cleaning at a fair price.

Are Those Real?

When it comes time to hire a reputable air duct cleaner, one of the first things you’ll likely do is check company reviews. Good or bad, millions of people use reviews to make informed decisions. A favorable review or convincing testimonial may influence your decision to hire. On the other hand, a bad review could make it easier for you to write off a company.

Have you ever stopped to think, “What’s stopping a company from posting false reviews?” Not all company reviews are legit, and some may be the tactics of a scammer. Some disreputable businesses will pay a freelancer or even create fake profiles to positively review themselves. Others may go as far as writing negative reviews on the competitions’ profile in an attempt to discredit them.

How do you weed out the fake reviews and find trustworthy, reliable testimonials?

There are several ways to validate a real customer’s identity:

  • Real customers typically have a non-generic name and picture
  • Some sites will have a verified customer tag
  • Real customers have a presence on the site, such as friends or other connections. This would be specific to review sites such as Yelp
  • Despite fake reviews being against the law, they’re hard to regulate, so you’ll have to educate yourself on how to spot a fake review.

Signs of a fake review include:

  • Vague details and description
    • Someone who used a company’s services will have specific details about their experience. The review will be longer than a couple sentences and will likely mention results, how they found the company, and if they will (or will not) hire them again.
    • Pay special attention to the words of the review. Fake reviews will be short, sound generic, or use dramatic language. Real reviews are more moderate in praise.
  • Incorrect spelling or grammar
    • Because companies may hire freelancers to write reviews, a review that is full of errors can be a red flag. This could indicate that the reviewer was in a hurry, possibly because they were hired to write a lot of reviews, or the review was outsourced from another country. Correct spelling and grammar are signs of an honest review.
  • Reviews containing similar pictures or language
    • The odds of many reviewers saying the same thing about a service are small. When it comes to reviews you should expect to see a variety of testimonials. Multiple reviews using similar phrasing may be a sign of a scam.
    • The same goes for pictures. If multiple reviews have a similar profile photo, they’re probably fake.
  • Timing and number of reviews
    • Typically, it takes a while to accumulate reviews. Multiple reviews in a brief span of time (about 30 minutes) can be a red flag.

Hiring a NADCA member will help you weed out the scammers.

All air duct cleaning contractors must meet strict requirements to be a member of NADCA. These requirements were established to provide a higher level of assurance to consumers. Part of being a NADCA member means complying with NADCA’s code of ethics, which includes being honest and forthright with advertising.

Hiring a NADCA member to clean your air ducts will not only ensure the work is getting done by a legitimate company, and because NADCA members are certified, you can trust they have extensive knowledge in HVAC inspection, cleaning, and restoration methodologies.

When speaking to a contractor, make sure they can show proof of NADCA membership and certification. Luckily, NADCA makes it easy for consumers to find a legitimate air duct cleaner with the Find A NADCA Professional tool. Protect yourself from scammers by hiring your local NADCA-certified contractor.